Deceptive and Nondeceptive Consequences of Evaluative Advertising
研究评价性广告（即宣传产品无形属性或益处的广告）如何通过暗示机制欺骗消费者，并指出即使不欺骗，这类广告也能利用低卷入信息处理动态获得成功。
Evaluative verbal content represents those advertising claims which refer to intangible product attributes or benefits. Theoretical arguments and empirical evidence indicate that such advertising may deceive receivers via an implication mechanism. But even in the absence of deception, advertisers may find success with evaluative advertising due to the operation of a low involvement information processing dynamic.