Product location choice and firm capabilities: evidence from the U.S. automobile industry
利用美国汽车行业数据，检验产品差异化与企业能力理论，发现管理者将新车型定位于靠近自身现有车型但远离竞争对手车型的位置，而新进入者和外国制造商则更靠近竞争对手车型。
We test theories of product differentiation and firm capabilities using data from the U.S. automobile industry. We find managers introduce new models close to their existing ones but far from rival models. We also find entrants and foreign manufacturers locate models closer to rival models. These results are consistent with both economic models of product differentiation and theories of firm capabilities Copyright © 2000 John Wiley & Sons, Ltd.