Marketing's “Scarlet Letter”: The Theory and Practice of Corrective Advertising
深入分析美国联邦贸易委员会的纠正性广告计划，探讨其理论依据并回顾研究发现，最后提出改进方案以提升公平性和效率。
Corrective advertising is one of the most controversial regulatory proposals made in recent years. This article provides an in-depth look at this FTC program, analyzes the theory behind FTC's management of this power, and reviews research findings. It then proposes a significant change in the program to make it more equitable and efficient than in the past.