Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
结合过往研究证据与探索性调查，构建了一个概念模型来定义价格、感知质量和感知价值及其相互关系，并提出相关命题，为营销管理和未来研究提供方向。
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.