The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice
研究了多种偏好诱导方法（如联合分析、直接评分等）在预测消费者实际选择中的准确性，比较了不同方法的预测效果，为市场研究人员选择偏好测量工具提供依据。
Joel Huber, Dick R. Wittink, John A. Fiedler, Richard Miller, The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 105-114