A Theoretical Model for the Study of Product Importance Perceptions
梳理了产品重要性及相关概念，提出一个分析框架，区分了两种形式的产品重要性，并说明了其前因和后果，对消费者研究和营销管理有参考价值。
Product importance and related constructs have been inadequately defined and understood in the consumer behavior literature. This paper reviews and integrates these constructs and presents a framework for the analysis of product importance perceptions. Two forms of the construct are identified, and the antecedents of and responses to product importance are specified. Implications for consumer research and marketing management are discussed.