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转售价格维持:建议零售价安全吗?

Resale Price Maintenance: Is It Safe to Suggest Retail Prices?

Journal of Marketing · 1985
被引 7
人大 AFT50UTD24ABS 4*

中文导读

解释了制造商使用转售价格维持的原因,讨论了其当前和未来的法律地位,并建议制造商如何建立RPM计划以避免法律问题。

Abstract

Resale price maintenance systems have long been used by manufacturers who wished to exercise control over the retail sale of their products. There have been some legal problems with such pricing systems. While the courts have maintained that a manufacturer is free to set the price of its product, they have not been clear as to how far a manufacturer can go to assure that its desired price is charged. This article describes manufacturers’ rationales for using resale price maintenance, discusses the current and probable future legal status of RPM, and suggests steps manufacturers can take in establishing RPM programs in order to avoid legal problems.

转售价格维持反垄断产业组织营销法律