Timing of Market Research in New Industrial Product Situations
研究了112个新工业产品项目中市场研究资源投入的时机，发现时机与七种情境特征显著相关，帮助管理者决定何时集中市场研究力量。
During the management of the new product development process, when should market research effort be focused? In this study the timing of market research resource expenditures (man-hours) in 112 new industrial product situations is measured, and significant differences in timing, related to seven important situational characteristics, were found.