Beyond the Many Faces of Price: An Integration of Pricing Strategies
回顾了定价策略领域，构建了一个统一的分类体系，基于买家群体、企业间或产品间的共享经济这一共同点，阐述了各种策略的原理、关系、适用情境及法律政策含义。
The author reviews the field of pricing strategy and constructs a unifying taxonomy of the many strategies described in the literature. The taxonomy is based on the simple proposition that all the strategies have a common denominator—shared economies among buyer segments, across firms, or among products. The author presents the strategies in comparable terms, emphasizing the principles underlying each and demonstrating the relationship among strategies, the circumstances in which each can be used, and the legal and policy implications of each.