The Net Present Value of Market Share
研究了市场份额与利润的动态关系，分析了市场增长、成熟、衰退、竞争攻击、价格领导和大用户策略对市场份额和利润的影响，并在消费品行业进行了10年模拟。
This article evaluates the dynamic interaction of market share and profit. The determinants of market share are compared with published empirical research and illustrated in a consumer product industry. The effects of market growth, maturity and decline, competitive attack, price leadership, and heavy user strategies on market share and profit are analyzed theoretically and simulated over a 10-year period.