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作为政治经济体的分销渠道:一个比较分析框架

Distribution Channels as Political Economies: A Framework for Comparative Analysis

Journal of Marketing · 1980
被引 404 · 同刊同年前 4%
人大 AFT50UTD24ABS 4*

中文导读

提出了一个统一框架,整合经济和社会政治因素来分析分销渠道成员行为,为比较研究和实证研究提供基础。

Abstract

This paper presents a unifying framework for the analysis of distribution channels which encompasses both economic and sociopolitical determinants of channel member behavior and provides a suitable departure point for comparative work. The framework integrates present approaches to the study of marketing channels and provides an essential, but heretofore missing, basis for comprehensive empirical research in the area.

市场营销分销渠道政治经济学渠道管理