Enacting Competitive Wars: Competitive Activity, Language Games, and Market Consequences
探讨企业如何通过竞争活动和语言游戏来“上演”竞争战争，并分析这些行为对市场结果的影响，适合关注竞争动态和战略沟通的学者。
Violina P. Rindova, Manuel Becerra, Ianna Contardo, Enacting Competitive Wars: Competitive Activity, Language Games, and Market Consequences, The Academy of Management Review, Vol. 29, No. 4 (Oct., 2004), pp. 670-686