An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data
提出并校准了一个逐方面排除模型，用于分析消费者对促销的反应，基于UPC扫描数据，对营销研究人员和零售商有参考价值。
Peter S. Fader, Leigh McAlister, An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data, Journal of Marketing Research, Vol. 27, No. 3 (Aug., 1990), pp. 322-332