Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring
研究了如何用定性测量和乘法因子分析来检验生活方式类型学的测量效度，对市场研究人员和消费者行为学者有参考价值。
John L. Lastovicka, John P. Murry, Jr., Erich A. Joachimsthaler, Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring, Journal of Marketing Research, Vol. 27, No. 1 (Feb., 1990), pp. 11-23