Modeling the Product Life Cycle for Consumer Durables
证明，在假设各种因果营销条件下，可以合理准确地模拟新型耐用消费品的产品生命周期，并讨论了模型开发的主要元素、有效性测试以及战略和运营用途。
This paper proves that the product life cycle of a new consumer durable goods product can be simulated with reasonable accuracy assuming various causal marketing conditions. Major elements of the model development are discussed as well as the validity tests conducted. Strategic and operational uses of the model are also discussed.