Initial Public Offerings and Underwriter Reputation
研究首次公开发行(IPO)的回报与承销商声誉的关系，发现声誉高的承销商承销的IPO风险较低，因此回报也较低，这为投资者判断IPO价值提供了参考。
This paper examined the returns earned by subscribing to initial public offerings of equity (IPOs). Rock (1986) suggests that IPO returns are required by uninformed investors as compensation for the risk of trading against superior information. We show that IPOs with more informed investor capital require higher returns. The marketing underwriter's reputation reveals the expected level of “informed” activity. Prestigious underwriters are associated with lower risk offerings. With less risk there is less incentive to acquire information and fewer informed investors. Consequently, prestigious underwriters are associated with IPOs that have lower returns.