Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
研究了撤回价格促销如何影响寻求多样化和上次购买忠诚两类消费者的品牌选择行为，对营销策略制定者有用。
Barbara E. Kahn, Therese A. Louie, Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers, Journal of Marketing Research, Vol. 27, No. 3 (Aug., 1990), pp. 279-289