Price Setting and Volume Planning by Two European Industrial Companies: A Study and Comparison of Decision Processes
扩展了工业营销决策系统的分析方法，系统比较了两家公司在法国市场的定价和产量规划决策过程。
Methodologies for analysis of industrial marketing decision systems are extended to allow systematic comparisons over decisions and over firms. Three such systems used by two firms to price and plan volumes for the French market are compared.