A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses
通过元分析整合了广告引发的感受与广告反应之间的关系，为广告效果研究提供了定量综合证据。
Steven P. Brown, Pamela M. Homer, J. Jeffrey Inman, A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses, Journal of Marketing Research, Vol. 35, No. 1 (Feb., 1998), pp. 114-126