Merchandising
定义了商品促销的概念，解释其有效运作的原理，并探讨了五种促销技术，包括控制店内客流、货架定位、有限货架空间分配、使用销售点材料和特殊陈列，为零售商和批发商提供盈利方法。
Gives a definition of merchandising explaining how and why it works effectively. Discusses its power and cost‐effectiveness as a means of ensuring a final pre‐purchase exposure of consumers to persuasive or informative material. Investigates five merchandising techniques: manipulation of store traffic flow; shelf positioning; allocation of limited shelf space between competing claims; use of point‐of‐sale material; and special displays. Shows how these can be used profitably by the retailer and wholesaler. Presents a ten‐part plan for an organized approach to merchandising.