Expert Systems: An Emerging Technology for Selecting New Product Winners
描述了INNOVATOR专家系统如何评估金融服务业新产品的成功潜力，包括知识获取、用户交互和推理过程，帮助早期识别潜在赢家。
Sundaresan Ram and Sudha Ram describe INNOVATOR, an expert system that they have developed to assess the success potential of new products in the financial services industry. They provide details on key aspects of the system: how knowledge is collected from experts and encoded; how a user interacts with the system to obtain recommendations on specific new products; and how the inference engine of the system arrives at the final recommendation. They discuss how INNOVATOR can, if necessary, be linked to external databases for additional data inputs. The authors also recommend alternative ways of eliciting the expertise of new product planners and different ways of programming their knowledge into the system. They highlight the key advantages that an expert system provides over conventional new product planning models. With its ability to detect potential winners early, an expert system like INNOVATOR can significantly contribute to the new product development process.