Strategic Adaptability and Firm Performance: A Market-Contingent Perspective
研究了不同战略类型(反应者、防御者、分析者、探索者)的有效性如何取决于市场动态,发现轻度波动市场中分析者表现更优,而高度波动市场中战略与绩效的匹配关系不明确。
The authors test the proposition that the effectiveness of a particular strategic orientation—reactor, defender, analyzer, and prospector—is contingent upon the dynamics of the market. In mildly volatile markets, analyzer organizations are found to outperform other organization strategy types. However, in more volatile markets, the strategy-performance alignment is less clearly determined by the market environment.