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战略适应性与企业绩效:一个市场权变的视角

Strategic Adaptability and Firm Performance: A Market-Contingent Perspective

Journal of Marketing · 1989
被引 448
人大 AFT50UTD24ABS 4*

中文导读

研究了不同战略类型(反应者、防御者、分析者、探索者)的有效性如何取决于市场动态,发现轻度波动市场中分析者表现更优,而高度波动市场中战略与绩效的匹配关系不明确。

Abstract

The authors test the proposition that the effectiveness of a particular strategic orientation—reactor, defender, analyzer, and prospector—is contingent upon the dynamics of the market. In mildly volatile markets, analyzer organizations are found to outperform other organization strategy types. However, in more volatile markets, the strategy-performance alignment is less clearly determined by the market environment.

战略管理市场营销组织行为企业绩效