HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables
提出HINoV模型，通过识别噪声变量来改进市场细分定义，帮助研究者更准确地划分市场群体。
Frank J. Carmone Jr., Ali Kara, Sarah Maxwell, HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables, Journal of Marketing Research, Vol. 36, No. 4 (Nov., 1999), pp. 501-509