Critical Signals for Making Go/NoGo Decisions in New Product Development
研究识别出一组关键信号，帮助管理者在新产品开发项目中做出是否继续或终止项目的艰难决策。
One of the hardest steps for a manager to take is to terminate work on a new product project. Apart from the morale and motivation problems that get tied up in such decisions, the real uncertainty surrounding an unfinished project usually makes the decision extremely difficult. One alternative is to keep the project going until the prospects are more certain, for better or for worse. R. Balachandra proposes a better alternative: to watch for those critical signals that warn of danger ahead. The research he reports in this article identifies a set of these signals to help managers make the tough decisions about project continuation.