Assessing New Product Development Practices and Performance: Establishing Crucial Norms
本文报告了PDMA赞助的一项新横截面研究，更新了1968年和1982年研究的新产品开发规范，发现实践有所改进但绩效未显著提升。
In 1968 and 1982 cross‐sectional studies of the conduct and performance of new product development were reported, the wide‐ranging results of which have been widely reproduced and cited as norms for product development. Since the more recent study, many changes in the practice and environment of product development have occurred. Albert Page describes the findings of a new cross‐sectional study, sponsored by PDMA, which reports on the current status of new product development and updates those commonly referred to norms. On the one hand, this article reports that the state of practice, covering both structure and process, has improved, although there is still substantial room for further improvement. On the other hand, the results for five different measures of firm and program performance indicate these practice improvements have not resulted in notable improvements in the overall performance of the new product development activity within the responding companies.