Internationalization of Franchise Systems
这项探索性研究检验了特许经营体系中的国际化假设，识别出两个阶段的特许商，它们在国际化规模、销售占比、扩张计划和所有权结构上存在差异，对从业者和研究者均有参考价值。
Though the internationalization of firms has progressed in theory development and empirical testing during the last two decades, researchers continue to concentrate on the exporting behavior of manufacturers to the exclusion of other forms of international involvement. This exploratory study provides a partial test of the internationalization hypothesis in a franchise setting and identifies two segments of franchisors, which differ in several ways. Franchise systems in the final stage of internationalization have larger international operations, generate a larger percent of sales from international operations, and have more diversified expansion plans. In addition, systems in the two stages differ in ownership structure. The findings add insights into the internationalization process of franchise systems that are useful to practitioners in the implementation of market expansion strategies and to researchers in the continuing effort to further understand international franchising.