Retracted: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
该论文因数据造假被撤回，原研究探讨模特吸引力、产品相关性和精细加工可能性如何影响广告效果，但结论不可信。
Abstract The following article from Psychology & Marketing, “Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness” by Trampe, D., Stapel, D. A., Siero, F. W., & Mulder, H. published online on 4 Nov. 2010 in Wiley Online Library (wileyonlinelibrary.com), has been retracted by agreement between the authors, the journal Editor‐in‐Chief, Ronald Jay Cohen, and Wiley Periodicals, Inc. following the results of an investigation into the work of Diederik A. Stapel ( https://www.commissielevelt.nl/ ). The Levelt Committee has determined that this article contained data that was fabricated as supplied by Diederik A. Stapel. His co‐authors were unaware of his actions, and not in any way involved.