利基市场进入决策：东京银行业的竞争、学习与策略，1894–1936

Marketing Niche Entry Decisions: Competition, Learning, and Strategy in Tokyo Banking, 1894–1936

ACADEMY OF MANAGEMENT JOURNAL · 2000

被引 13

人大 A+FT50UTD24ABS 4*

银行业竞争策略产业组织市场营销经济史