Promised Incentives in Media Research: A Look at Data Quality, Sample Representativeness, and Response Rate
研究了媒体调查中承诺给受访者的激励对数据质量、样本代表性和回应率的影响，发现激励能提高回应率但可能损害数据质量。
Edward G. Goetz, Tom R. Tyler, Fay Lomax Cook, Promised Incentives in Media Research: A Look at Data Quality, Sample Representativeness, and Response Rate, Journal of Marketing Research, Vol. 21, No. 2 (May, 1984), pp. 148-154