The Generalizability of Psychographic Market Segments across Geographic Locations
比较了17个城市开发的心理特征细分方案,发现一个地理位置的细分结果可推广到其他市场。
Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations.