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心理特征市场细分在不同地理位置的普适性

The Generalizability of Psychographic Market Segments across Geographic Locations

Journal of Marketing · 1986
被引 57
人大 AFT50UTD24ABS 4*

中文导读

比较了17个城市开发的心理特征细分方案,发现一个地理位置的细分结果可推广到其他市场。

Abstract

Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations.

市场细分心理特征地理差异消费者行为