The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis
扩展了Stern和Reve的政治经济学框架，指出外部环境因素如何影响营销渠道二元组的结构和过程，为渠道理论发展提供基础。
The political economy framework for the comparative analysis of marketing channel dyads proposed by Stern and Reve (1980) focused mainly on relationships between channel members. This article extends the political economy framework by indicating how environmental factors (i.e., factors external to a dyad) might influence and affect the structure and processes of the dyad. When combined with the original article by Stern and Reve, the resulting overall perspective should provide a comprehensive basis for theory development and research in the marketing channel area.