The Response Strategies of Dominant US Firms to Japanese Challengers
通过六个案例研究，分析美国主导企业面对日本企业进入本国市场时的应对策略，发现缓慢但集中且激进的回应比快速回应更能减少市场份额损失。
Six case studies are used to examine the response strategies of dominant US firms to the entry of Japanese challengers into their domestic industries. This study examines the question of whether it is better to respond quickly with individual competitive responses or wait until a broad strategic reorientation is possible. The results suggest that the US firms that had a slower but more concentrated and aggressive response lost less market share than firms that responded quickly.