The AT&T Settlement: Legal Summary, Economic Analysis, and Marketing Implications
回顾了AT&T重组这一现代经济史上的重大事件，从1974年首次指控到1983年最终裁决，总结法律问题，提出六类产品市场框架分析和解的经济与营销影响，为研究电信营销的机遇与挑战奠定基础。
A review of one of the most significant events in modern economic history, the restructuring of American Telephone and Telegraph Company, this article gives a concise summary of the legal issues, from first allegations in 1974 through the final order in 1983. It offers a six-category product-market framework for considering the economic and marketing implications of the settlement, and provides a foundation for continued study of the many opportunities and threats implicit in greatly increasing the scope and diversity of telecommunications marketing.