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扭曲的镜子:对广告意外后果的反思

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Journal of Marketing · 1986
被引 426
人大 AFT50UTD24ABS 4*

中文导读

综合人文学科与社会科学学者的观点,分析广告如何强化物质主义、犬儒主义、非理性等社会文化后果,并构建其因果框架,为相关研究提供基础。

Abstract

This article reviews the work of significant humanities and social science scholars for their thoughts and theories about advertising's social and cultural consequences. In brief, they view advertising as instrusive and environmental and its effects as inescapable and profound. They see it as reinforcing materialism, cynicism, irrationality, selfishness, anxiety, social competitiveness, sexual preoccupation, powerlessness, and/or a loss of self-respect. Drawing heavily on original sources, these ideas are synthesized into a framework that structures advertising's supposed effects and causalities. Also discussed are the problems and prospects for needed research and the moral imperative for this research.

广告社会学社会心理学经济学