A Rhetorical Theory of Diffusion
用修辞理论重新解释管理实践的扩散过程，认为实践扩散取决于其被合理化的论述方式，当这些论述被接受并视为理所当然时，实践就达到制度化状态。
I use rhetorical theory to reconceptualize the diffusion of managerial practices.Specifically, I argue that the diffusion of a practice depends on the discursive justifications used to rationalize it.When such justifications are accepted and taken for granted, a practice reaches a state of institutionalization. Furthermore, I propose that changes in justifications and diffusion provide a basis for explaining institutionalization as both a process and a state.I then develop several propositions from this model.