A Reward/Measurement Model of Organizational Buying Behavior
基于期望理论，将组织购买行为视为工作行为，强调奖励与测量系统对采购参与者的激励作用，为组织二元体统一理论奠定基础。
A new model of the organizational buying process is presented. The ontological framework of the model is based on the assumption that organizational buying behavior is essentially a form of work behavior. The model is informed by expectancy theory and emphasizes the role of reward and measurement systems in motivating purchasing process participants. It is suggested that this approach can serve as the foundation of a research program that may eventually lead to a unified theory of the organizational dyad.