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商业网络背景下的二元商业关系

Dyadic Business Relationships within a Business Network Context

Journal of Marketing · 1994
被引 904
人大 AFT50UTD24ABS 4*

中文导读

研究了企业间二元关系如何受其嵌入的商业网络背景影响,提出了理解关系连接性的方法,并通过实证检验了相关构念的效度。

Abstract

In business-to-business settings, dyadic relationships between firms are of paramount interest. Recent developments in business practice strongly suggest that to understand these business relationships, greater attention must be directed to the embedded context within which dyadic business relationships take place. The authors provide a means for understanding the connectedness of these relationships. They then conduct a substantive validity assessment to furnish some empirical support that the constructs they propose are sufficiently well delineated and to generate some suggested measures for them. They conclude with a prospectus for research on business relationships within business networks.

商业关系商业网络企业间关系市场营销