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法裔与英裔加拿大亚文化消费差异

French-English Canadian Subcultural Consumption Differences

Journal of Marketing · 1985
被引 51
人大 AFT50UTD24ABS 4*

中文导读

研究了渥太华/赫尔大都市区法语、双语和英语家庭在消费行为、媒体使用和耐用品拥有上的显著差异,且这些差异在控制社会阶层和收入后依然存在。

Abstract

Consumption differences were examined between French-speaking, bilingual, and English-speaking Canadian families from the greater Ottawa/Hull metropolitan area. Significant differences were found for a wide variety of consumption behaviors, media usage, and durable goods ownership. These differences existed even after social class and income were removed.

消费行为亚文化加拿大社会阶层