A Retailer's View of Industrial Innovation: An Interview with David Glass, President and CEO of Wal‐Mart Stores Inc.
访谈沃尔玛CEO大卫·格拉斯，探讨创新产品在分销渠道中的作用、消费品创新的经济影响、真正创新产品的稀缺性、美国新产品开发生产的困难，以及强调产品改进而非创新的长期后果。
Sales of innovative products are heavily influenced by the role of important channels of distribution. Gerald Udell and Linda Pettijohn interviewed David Glass, the President and CEO of the world's largest retail organization. Their conversation spanned a number of topics of interest to managers of innovation programs: the economic impact of innovation in the consumer sector, the rarity of truly innovative products capable of creating new business categories, difficulties in getting new products developed and produced in the US and the long‐term consequences of emphasizing product improvement over product innovation strategies. David Glass challenges us to translate the American spirit of innovation into effective results.