Anbar Abstracts Issue
本期特刊将营销领域的文摘分为六个部分，涵盖营销策略、客户服务、促销、产品管理、营销研究与客户行为、定价与销售管理等主题，适合营销学者和从业者快速了解最新研究动态。
This special “Anbar Abstracts” issue of the International Marketing Review is split into six sections covering abstracts under the following headings: Marketing Strategy; Customer Service; Promotion; Product Management; Marketing Research/Customer Behaviour/Public Relations; Pricing/Sales Management/Sales Force.