Market Information Processing and Organizational Learning
基于组织学习模型的原则，研究了组织如何处理市场信息，提出了市场意义构建的层级结构，并给出研究命题以增强营销者对信息处理和知识创造的理解。
Our understanding of how organizations process market information can be advanced substantially on the basis of principles derived from models of organizational learning. Accordingly, the author examines the extant literature on organizational learning, proposes a hierarchy of market sense making, and provides research propositions that will enhance marketers’ understanding of information processing and knowledge creation in organizations.