竞争行动在市场占有率侵蚀与行业颠覆中的作用：行业领导者与挑战者的研究

THE ROLE OF COMPETITIVE ACTION IN MARKET SHARE EROSION AND INDUSTRY DETHRONEMENT: A STUDY OF INDUSTRY LEADERS AND CHALLENGERS.

• Walter J. Ferrier
• K. G. Smith
• Curtis M. Grimm