Addressing Disturbing and Disturbed Consumer Behavior: Is It Necessary to Change the Way We Conduct Behavioral Science?
探讨了行为科学在应对令人不安和失常的消费者行为时是否需要改变研究方法，对市场营销和心理学研究者有参考价值。
Richard E. Petty, John T. Cacioppo, Addressing Disturbing and Disturbed Consumer Behavior: Is It Necessary to Change the Way We Conduct Behavioral Science?, Journal of Marketing Research, Vol. 33, No. 1 (Feb., 1996), pp. 1-8