A Survey of Major Approaches for Accelerating New Product Development
本文综述了商业战略、营销、新产品开发、制造和组织管理等多领域文献，提出了一套缩短新产品开发周期的方法体系，并讨论了其收益、局限和实施挑战。
Product life‐cycles are becoming shorter, leading firms to reduce the time to bring new products to market. Being early can provide a significant competitive advantage, making the acceleration of new product development (NPD) an important area for research and inquiry. Based on their review of a wide range of literatures in business strategy, marketing, new product development, manufacturing and organization management, Murray Millson, S. P. Raj and David Wilemon report a general set of techniques for reducing the developmental cycle time for new products. The article develops a hierarchy of available NPD acceleration approaches and discusses potential benefits, limitations and significant challenges to successful implementation.