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焦点小组用于创意生成:小组规模、熟悉程度和主持人对话语数量与质量的影响

The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

Journal of Marketing Research · 1982
被引 221
人大 AFT50UTD24ABS 4*

中文导读

研究了焦点小组中小组规模、成员熟悉程度和主持人如何影响创意生成的数量与质量,对市场研究人员设计焦点小组有参考价值。

Abstract

Edward F. Fern, The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality, Journal of Marketing Research, Vol. 19, No. 1 (Feb., 1982), pp. 1-13

市场营销消费者研究定性研究方法焦点小组