Factors Affecting Coupon Redemption Rates
构建了一个模型，既能预测优惠券兑换率，又能确定各因素对兑换率的影响程度，对营销和商业决策者有用。
In spite of the magnitude and importance of manufacturer couponing activity, little is known specifically about the relative impact of various factors that influence coupon redemption rates. This paper reports the development of a model that can both forecast the rate of coupon redemption and determine the degree to which various factors influence this redemption rate.