Industrial Buyer Image of the Saleswoman
研究工业采购代理如何评价男女销售员的关键属性,发现评价存在差异但未歧视女性。
This study investigates the perception by purchasing agents of industrial salesmen and saleswomen on attributes that are important in determining buyer acceptance of the salesperson. Purchasing agents rated salesmen and saleswomen differently, but without discriminating against saleswomen.