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工业采购者对女销售员的形象认知

Industrial Buyer Image of the Saleswoman

Journal of Marketing · 1984
被引 36
人大 AFT50UTD24ABS 4*

中文导读

研究工业采购代理如何评价男女销售员的关键属性,发现评价存在差异但未歧视女性。

Abstract

This study investigates the perception by purchasing agents of industrial salesmen and saleswomen on attributes that are important in determining buyer acceptance of the salesperson. Purchasing agents rated salesmen and saleswomen differently, but without discriminating against saleswomen.

采购销售市场营销心理学