Cash Discounts to Retail Customers: An Alternative to Credit Card Sales
研究了零售商向顾客提供现金折扣以鼓励现金支付而非信用卡支付的营销与财务影响，定义了折扣对零售商和顾客有利的条件，并通过两项调查表明现金折扣在某些情况下可行。
This article examines marketing and financial implications of offering a discount to retail customers to encourage cash payment rather than credit card payment. The conditions under which a discount is advantageous to retailers and to their customers are defined. The results of two surveys suggest that cash discounts are feasible under some circumstances. The surveys illustrate how a retailer might determine its own optimal discount policy. Legislation recently passed by the U.S. Congress makes this topic particularly timely.