Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective
研究了在多属性整体评价的分解建模中，不同模型结构可能产生相同预测结果，导致无法唯一确定真实评价过程的问题，并从信息整合视角提出解决思路。
John G. Lynch, Jr., Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective, Journal of Marketing Research, Vol. 22, No. 1 (Feb., 1985), pp. 1-19