运气与此无关：推出英国最大的消费品牌 Elaine Kent-Smith 和 Sue Thomas，《市场研究学会杂志》（1995年第2期），第127-141页
Luck had nothing to do with it: Launching the U.K.'s largest consumer brand Elaine Kent-Smith and Sue Thomas, Journal of the Market Research Society (1995, Number 2), pp. 127?141